Questions we often get.
What are mVAS and DCB?
Mobile value-added services are digital subscriptions, such as games, video or education, billed to the user's phone bill or prepaid balance. Direct carrier billing is the payment method behind them: the operator charges the user, so no card is needed.
Are you a CPA network?
No. We run the media buying ourselves and answer for the quality of every subscriber. Pricing can be CPA, revenue share or a managed fee, depending on the market and the service.
Which subscription flows do you work with?
PIN and OTP flows, one-click and header-enrichment flows where the carrier allows them, click-to-SMS, and app store or card subscriptions for apps and streaming products.
How do you measure success?
By billed subscriptions, billing rate, renewals and churn by cohort, not by clicks or sign-ups. Conversions are matched to billing data from your platform or aggregator.
How soon will we see results?
Campaigns usually need a few weeks of learning, depending on the market and budget. We agree targets and checkpoints before launch so you know what to expect at each stage.